Our Values
Goldilocks traces its roots to the collaboration and complementary talents of the women, whose collective love for good food fueled what has been transformed into the global enterprise today.

The Goldilocks brand boils down to simple Filipino values. Thoughtfulness.
Care. Love for family. Excellence.

The popular book collection "You Know You're Pinoy If…" lists 92 items that cleverly capture the unique  idiosyncrasies, essence, and character of the Filipino way of life. All right up there with "You keep a tabo in your bathroom and "you eat rice for breakfast" is "Goldilocks means more than a fairy tale character to you", proving just how much Filipinos have accepted Goldilocks as a cultural fact of life. Indeed the Goldilocks brand boils down to simple Filipino values. Thoughtfulness. Care. Love for family. Excellence.

With each product purchased and consumed, customer's don't merely get a delicious slice of cake or a scrumptious dish, but a taste of something truly Pinoy.

And while it is overwhelmingly evident that Goldilocks has an indelible brand identity in the Philippines, it is also an identity that can be easily communicated and adapted to new markets abroad. As shown by its strong international presence, Goldilocks is a global brand that has  successfully provided 100 percent Filipino alternatives to a wide range of desserts, snack  foods, and breads, proving that the Filipino can produce high-quality products at par with the best of the rest of the world.